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The gift of tongues with Ingenium

A major international language services company is working with Ingenium to promote a range of services across several different brands.

Our client, who has worked with Ingenium on numerous previous occasions, works to provide translation services for hundreds of businesses across the world. Helping other businesses expand into new markets, our client works in literally hundreds of languages, providing services ranging from translation of specialised field-specific documents, such as legal or medical translation, to transcription and even some web design services.

Drawing on Ingenium’s extensive coverage of Public Sector decision-makers, we worked with our client to send several detailed downloadable whitepapers to people from across the NHS, Government and Housing Associations, in job roles including Education, Human Resources, Legal services and Training. However, this was only one strand of the promotion. Drawing on our suite of respected neutral news brands, we will continue to work with our client to promote further downloadable assets through three more, sector-specific branded communications. The specificity of our brands means that they are trusted names, ensuring higher click-through rates and more downloads – hence more leads – for our client.

In addition, we’re working with our client to draw on our sister community Opus, covering UK Enterprise, to deliver more leads from a completely different market segment.

As the campaign continues we look forward to delivering another successful outcome for our client.

To find out more about how Ingenium can help put you in touch with decision-makers from across the public sector through a number of bespoke digital solutions, call us on 0845 557 1324.

Promoting more effective business software

Ingenium has recently allowed a business software company to spread the word about how they helped a major non-profit organisation work more effectively.

Our client offers many different business software tools, from solutions to help resolve customer inquiries to ways to manage sales leads and associated data. They have offices across the English-speaking world.

Our client was seeking to promote a case study detailing how they had helped a large umbrella organisation streamline its customer support. Working with Ingenium allowed them to contact decision makers, particularly in IT-related roles, across Local and Central Government and the wider not-for-profit sector. Ingenium’s data, tagged to job function, meant that our client was able to contact people working in various IT and Digital roles, targeting them on the basis of their individual area of expertise rather than their job title.

Leveraging the power of two of our respected neutral news brands meant that we could ensure a wider readership for our client’s content. As the campaign continues, more and more people interacting with our client’s collateral is turn giving them more potential leads.

Helping a Major Microsoft Partner in Public and in Private

A major Microsoft partner organisation has just launched another campaign in collaboration with Ingenium and our sister community, Opus.

Our client is one of the biggest Microsoft partners, working in over 20 countries and having won multiple awards throughout the world for their work. They help customers with adoption processes, data protection and operational governance.

Having worked with us six times recently, our client is now collaborating with us again to promote an upcoming free event in London aimed at both IT experts and business leaders, helping them to maximise the potential of new Microsoft tools. This event is being promoted through both Ingenium, the UK’s most comprehensive Public Sector contact database, and Opus, the premier contact community of UK business leaders. This means that our campaign is being sent to decision-makers including IT technical leads, chief executives, legal professionals and marcomms managers from the Private Sector, and in Local and Central Government and the NHS. This ‘two-pronged’ approach means that our client can contact key stakeholders in both sectors, with a message best suited to be of interest to them.

Several of our previous campaigns with this client have resulted in a number of highly positive direct replies, as well as sign-ups for the event. We look forward to replicating this success as the event promotion continues, and as we work with this client again on another upcoming promotion.

Telecoms giant promotes digital transformation across the Public Sector

One of the UK’s biggest and most recognisable telecoms firms has worked with Ingenium again to promote digital transformation work across several different key areas of the Public Sector.

Having worked with Ingenium numerous times before, our client is currently collaborating with us to undertake a number of different targeted campaigns to areas including Local Government, Healthcare & the NHS and Central Government to promote reshaping digital work and pushing intelligent connectivity.

Working with Ingenium means that our client is able to use our highly segmented data to contact key stakeholders in each sector – but also utilise this segmentation to send different messages to different audiences, meaning prospects are far more likely to engage. By addressing people in a way most suited to their job role, and giving them content specific to their interests and working practices, our client is much more likely to see high levels of engagement. The fact that our client trusts us to carry out three simultaneous, different campaigns is testament to Ingenium’s reliability and the results we deliver as standard.

We’ve been able to help our client not only with contact data and a series of bespoke managed email campaigns, but also with hosting multiple videos on dedicated, purpose-built landing pages designed by us. This offers engaged prospects a number of different assets to view.

We look forward to continuing to strengthen our relationship with this client as the campaigns continue.

Key Ingenium Partner Launches New Research Survey

One of Ingenium’s key commercial partners have launched a new research survey into content management strategies. Our client, who has worked with Ingenium on numerous occasions, is the UK & Ireland division of one of the world’s biggest producers of electronics and specialist technical equipment. Their repeated work with Ingenium has yielded consistently useful results.

Our partner’s latest research survey, investigating the latest thinking on content management and paperless data storage, was sent to key Digital, IT Management, Cyber Security, Finance and Procurement contacts throughout the UK Public Sector. The survey recently closed, with close to 200 responses representing the breadth of opinion across areas such as the NHS, Local Government, NDPBs and the Education sector from Primary Schools through to Universities. Such a range of responses will allow our client to gain a deep understanding of the latest working practices and opinions across the Public Sector.

Based on the survey responses, we will work in tandem with our client to build a survey report highlighting the key findings. As well as being a useful piece of collateral in itself for our client, the survey has acted as a lead generation exercise, while also allowing our client to position themselves as a thought leader in the area.

Cloud computing knowledge shared with Ingenium

Five years have passed since the UK government made it obligatory for Central Government departments to prioritise cloud-based solutions in their computing. However, newly-discovered statistics show that while awareness of this requirement is high, the actual uptake of cloud technology across Government and other Public Sector organisations has been surprisingly low.

Ingenium recently partnered with a leading software company specialising in network management tools and other solutions to promote these findings and more in a new thought-leadership piece. Having worked with Ingenium on a number of previous occasions, our partner has already seen a high level of interest in their whitepaper, shared through one of our respected Public Sector news brands. Promoted to Government and NHS decision-makers, Ingenium and our bespoke email client allowed us to target the specific job functions most likely to be interested in our partner’s findings.

The piece continues to be downloaded and read, allowing our partner to generate more leads and have more and better conversations about their own range of specialised IT solutions.

An easier office life with Ingenium & partner

Ingenium is currently working with the makers of an office management system to promote their services. Using Ingenium’s extensive contacts across specialist roles in Local and Central Government organisations, our client was able to invite prospects to learn more about their office contact management solution through downloading a whitepaper to learn more about how the system has already helped a local council.

Thanks to Ingenium our client has already seen a number of leads generated, and more continue to come in as more prospects are keen to learn about streamlining their office communications.

To find out more about Ingenium can help promote your content and generate leads and enquiries, get in touch on 0845 094 8567.

Ingenium boosts universities’ September

University lecture hall

Following our long history of working with universities, this week has seen campaigns continue with two leading UK universities to promote specialised courses aimed at particular audiences. Both universities have worked with Ingenium on previous occasions, and continue to collaborate with us to promote executive learning qualifications and degree apprenticeships, respectively. Working with the UK’s largest Public Sector contact community allows these universities – just like the many others we’ve worked with – to reach out to the right audience. Our reliable data means that these universities can know that they’re targeting the audience who will be most likely to engage with their courses. Not only does Ingenium contain information on job titles and job functions for all contacts, we also hold information on qualifications for many contacts too, meaning we won’t be writing to people who already hold the qualification the university seeks to promote.