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How it Works

The Public Sector can be a dizzying place to try to do business, with a host of organisations carrying out different roles and services. 

That’s why, when it came to creating a Public Sector contact data community, we decided to make understanding it a little simpler – by breaking it down into a series of easily identifiable groups. Our data can be segmented by sector, job function, geography and many more factors.

Using this segmentation, we can give you insights into the types of organisations that will best respond to your next marketing campaign. Our data community only contains decision-makers and stakeholders, meaning we’ll put you in touch with the people able to do business with you.

Our account management team will then refine this further, identifying individual organisations and employees we can target on your behalf before our designers and copywriters – many with experience of working in the Public Sector themselves – use this information to tailor a bespoke campaign for you, guaranteeing maximum impact.

We offer a complete Public Sector marketing experience, providing both accurate and comprehensive data and a suite of managed digital marketing solutions.

Intelligent Data

Working with us gives you access to the UK’s largest Public Sector contact database. Built from the ground up, by hand-researching accurate decision-maker contact data, Ingenium ensures that we deliver outstanding results from our managed e-communications.

 

We work hard to keep our database structured and up to date. Our dedicated research team makes up to 500 edits a day, giving you a real-time picture of the Public Sector landscape as it changes.

Our highly segmentable data, tagged by job function as well as job title, means we can create specific, personalised content designed to target any number of decision makers, as well as providing a detailed cross-section of any Public Sector audience.

We know every contact inside out – who they are, where they work, their responsibilities, and the role they play in their organisation. Contacts are tagged with information in each category as well as full personalised contact details.

Our data isn’t just comprehensive, it’s reliable. In fact, many companies consider our data to be the gold standard and use our database to discover inaccuracies and shortcomings in their own.

What does all this mean for you? Insight. Flexibility. Reliability. Reduced risk.

Comprehensive Data

Our Ingenium community is the most comprehensive Public Sector contact database in the UK. Our aim is to include data on all decision-making contacts at every relevant Public Sector organisation.

Although our data is continually updated and figures vary, our data community includes around 29,000 organisations and over 150,000 individual contacts.

For a full breakdown of the numbers of organisations and contacts in our data community and in each key sector, download our Data Maps.

Sectors we cover include:

Local & Central Government

The NHS & wider Healthcare sector

Emergency Services, including Fire & Rescue and Policing

Housing Associations

Education, from Primary Schools to Universities & Further Education Colleges

Charities and the Third Sector

Get the inside track on the Public Sector

To see how Media & Marketing Solutions can help you access Ingenium, get in touch today on 0845 094 8567, or submit your enquiry on our contact form.

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