Loading...

The gift of tongues with Ingenium

A major international language services company is working with Ingenium to promote a range of services across several different brands.

Our client, who has worked with Ingenium on numerous previous occasions, works to provide translation services for hundreds of businesses across the world. Helping other businesses expand into new markets, our client works in literally hundreds of languages, providing services ranging from translation of specialised field-specific documents, such as legal or medical translation, to transcription and even some web design services.

Drawing on Ingenium’s extensive coverage of Public Sector decision-makers, we worked with our client to send several detailed downloadable whitepapers to people from across the NHS, Government and Housing Associations, in job roles including Education, Human Resources, Legal services and Training. However, this was only one strand of the promotion. Drawing on our suite of respected neutral news brands, we will continue to work with our client to promote further downloadable assets through three more, sector-specific branded communications. The specificity of our brands means that they are trusted names, ensuring higher click-through rates and more downloads – hence more leads – for our client.

In addition, we’re working with our client to draw on our sister community Opus, covering UK Enterprise, to deliver more leads from a completely different market segment.

As the campaign continues we look forward to delivering another successful outcome for our client.

To find out more about how Ingenium can help put you in touch with decision-makers from across the public sector through a number of bespoke digital solutions, call us on 0845 557 1324.

Updates: January

This month has seen just short of 8,500 edits made to our Ingenium data community, in areas of the Public Sector ranging from Secondary Schools to the NHS to non-profit ‘Civil Societies’ organisations. The changes include:

> five brand-new organisations added
> over 3,200 new contacts added
> over 1,300 outdated contacts deleted
> 347 updated email addresses
> over 1,00 changes to contacts’ job titles or job functions

To look at this data another way, our updates include changes to the following sectors:
> Local and Central Government: over 3,400 changes
> The NHS: 665 changes
> Education, including Primary and Secondary Schools and Universities: over 2,300 changes

We’ve also updated areas including Policing, Fire & Rescue, Charities and Civil Society and Housing Associations.

To find out how Ingenium can help you contact decision-makers from throughout the Public Sector, get in touch on info@my-ingenium.co.uk or 0845 557 1324.

Promoting more effective business software

Ingenium has recently allowed a business software company to spread the word about how they helped a major non-profit organisation work more effectively.

Our client offers many different business software tools, from solutions to help resolve customer inquiries to ways to manage sales leads and associated data. They have offices across the English-speaking world.

Our client was seeking to promote a case study detailing how they had helped a large umbrella organisation streamline its customer support. Working with Ingenium allowed them to contact decision makers, particularly in IT-related roles, across Local and Central Government and the wider not-for-profit sector. Ingenium’s data, tagged to job function, meant that our client was able to contact people working in various IT and Digital roles, targeting them on the basis of their individual area of expertise rather than their job title.

Leveraging the power of two of our respected neutral news brands meant that we could ensure a wider readership for our client’s content. As the campaign continues, more and more people interacting with our client’s collateral is turn giving them more potential leads.

Updates: NDPBs and Government

The last week has seen just over 1,800 edits to our Ingenium data community, with areas updated ranging from Policing, the NHS, Housing Associations and Universities. Our major area of focus this week however has been Non-Departmental Government Bodies and various Central Government organisations. Non-Departmental Government Bodies, or NDPBs, include various types of organisation, ranging from non-ministerial government departments such as the Serious Fraud Office or Forestry Commission, to executive agencies such as the Met Office to public corporations such as the BBC.

In the last week we have made 988 edits to our data on NDPBs and Central Government. Updates include:

> 149 edits made to the Environment Agency, including adding 51 new contacts
> 235 edits to our data on staff contacts at the House of Commons and House of Lords, including 71 new contacts and 62 changes to job titles or job functions
> 73 edits to Homes England
> 72 new contacts added and 41 contacts updated at the Met Office
> Further changes to organisations ranging from National Museums Liverpool to the DVLA and the Maritime and Coastguard Agency.

To find out more about how Ingenium can help you get in touch with key decision-makers throughout Central Government and Non-Departmental Public Bodies, email info@my-ingenium.co.uk or give us a call on 0845 084 8567.

Helping a Major Microsoft Partner in Public and in Private

A major Microsoft partner organisation has just launched another campaign in collaboration with Ingenium and our sister community, Opus.

Our client is one of the biggest Microsoft partners, working in over 20 countries and having won multiple awards throughout the world for their work. They help customers with adoption processes, data protection and operational governance.

Having worked with us six times recently, our client is now collaborating with us again to promote an upcoming free event in London aimed at both IT experts and business leaders, helping them to maximise the potential of new Microsoft tools. This event is being promoted through both Ingenium, the UK’s most comprehensive Public Sector contact database, and Opus, the premier contact community of UK business leaders. This means that our campaign is being sent to decision-makers including IT technical leads, chief executives, legal professionals and marcomms managers from the Private Sector, and in Local and Central Government and the NHS. This ‘two-pronged’ approach means that our client can contact key stakeholders in both sectors, with a message best suited to be of interest to them.

Several of our previous campaigns with this client have resulted in a number of highly positive direct replies, as well as sign-ups for the event. We look forward to replicating this success as the event promotion continues, and as we work with this client again on another upcoming promotion.

Telecoms giant promotes digital transformation across the Public Sector

One of the UK’s biggest and most recognisable telecoms firms has worked with Ingenium again to promote digital transformation work across several different key areas of the Public Sector.

Having worked with Ingenium numerous times before, our client is currently collaborating with us to undertake a number of different targeted campaigns to areas including Local Government, Healthcare & the NHS and Central Government to promote reshaping digital work and pushing intelligent connectivity.

Working with Ingenium means that our client is able to use our highly segmented data to contact key stakeholders in each sector – but also utilise this segmentation to send different messages to different audiences, meaning prospects are far more likely to engage. By addressing people in a way most suited to their job role, and giving them content specific to their interests and working practices, our client is much more likely to see high levels of engagement. The fact that our client trusts us to carry out three simultaneous, different campaigns is testament to Ingenium’s reliability and the results we deliver as standard.

We’ve been able to help our client not only with contact data and a series of bespoke managed email campaigns, but also with hosting multiple videos on dedicated, purpose-built landing pages designed by us. This offers engaged prospects a number of different assets to view.

We look forward to continuing to strengthen our relationship with this client as the campaigns continue.

Updates: Central Government

The last week has seen hundreds of updates to the Ingenium community, with a special focus this week on Central Government and Non-Departmental Public Bodies. We’ve made over 680 edits to these areas of our community in the last seven days alone. Contact details updated include:

> 101 new contacts added to Citizens’ Advice Bureau
> 24 new contacts added to the Animal and Plant Health Agency
> 39 edits to a local rehabilitation company
> 20 new contacts added to the Cabinet Office
> 2 changes to major job titles in the Crown Commercial Service, as well as 78 new contacts added
> 5 outdated key contacts at Companies House removed, along with 9 new contacts added

To find out more about how Ingenium can help you contact key decision makers in Central Government, including all major NDPBs, get in touch by emailing info@my-ingenium.co.uk.

Cloud computing knowledge shared with Ingenium

Five years have passed since the UK government made it obligatory for Central Government departments to prioritise cloud-based solutions in their computing. However, newly-discovered statistics show that while awareness of this requirement is high, the actual uptake of cloud technology across Government and other Public Sector organisations has been surprisingly low.

Ingenium recently partnered with a leading software company specialising in network management tools and other solutions to promote these findings and more in a new thought-leadership piece. Having worked with Ingenium on a number of previous occasions, our partner has already seen a high level of interest in their whitepaper, shared through one of our respected Public Sector news brands. Promoted to Government and NHS decision-makers, Ingenium and our bespoke email client allowed us to target the specific job functions most likely to be interested in our partner’s findings.

The piece continues to be downloaded and read, allowing our partner to generate more leads and have more and better conversations about their own range of specialised IT solutions.

An easier office life with Ingenium & partner

Ingenium is currently working with the makers of an office management system to promote their services. Using Ingenium’s extensive contacts across specialist roles in Local and Central Government organisations, our client was able to invite prospects to learn more about their office contact management solution through downloading a whitepaper to learn more about how the system has already helped a local council.

Thanks to Ingenium our client has already seen a number of leads generated, and more continue to come in as more prospects are keen to learn about streamlining their office communications.

To find out more about Ingenium can help promote your content and generate leads and enquiries, get in touch on 0845 094 8567.