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Promoting more effective business software

Ingenium has recently allowed a business software company to spread the word about how they helped a major non-profit organisation work more effectively.

Our client offers many different business software tools, from solutions to help resolve customer inquiries to ways to manage sales leads and associated data. They have offices across the English-speaking world.

Our client was seeking to promote a case study detailing how they had helped a large umbrella organisation streamline its customer support. Working with Ingenium allowed them to contact decision makers, particularly in IT-related roles, across Local and Central Government and the wider not-for-profit sector. Ingenium’s data, tagged to job function, meant that our client was able to contact people working in various IT and Digital roles, targeting them on the basis of their individual area of expertise rather than their job title.

Leveraging the power of two of our respected neutral news brands meant that we could ensure a wider readership for our client’s content. As the campaign continues, more and more people interacting with our client’s collateral is turn giving them more potential leads.

Telecoms giant promotes digital transformation across the Public Sector

One of the UK’s biggest and most recognisable telecoms firms has worked with Ingenium again to promote digital transformation work across several different key areas of the Public Sector.

Having worked with Ingenium numerous times before, our client is currently collaborating with us to undertake a number of different targeted campaigns to areas including Local Government, Healthcare & the NHS and Central Government to promote reshaping digital work and pushing intelligent connectivity.

Working with Ingenium means that our client is able to use our highly segmented data to contact key stakeholders in each sector – but also utilise this segmentation to send different messages to different audiences, meaning prospects are far more likely to engage. By addressing people in a way most suited to their job role, and giving them content specific to their interests and working practices, our client is much more likely to see high levels of engagement. The fact that our client trusts us to carry out three simultaneous, different campaigns is testament to Ingenium’s reliability and the results we deliver as standard.

We’ve been able to help our client not only with contact data and a series of bespoke managed email campaigns, but also with hosting multiple videos on dedicated, purpose-built landing pages designed by us. This offers engaged prospects a number of different assets to view.

We look forward to continuing to strengthen our relationship with this client as the campaigns continue.

Updates: Police

The last week has seen just short of 1900 edits made to the Ingenium data community, with notable areas including Central Government and Secondary Schools continuing to see major updates. However, we’ve also focused on updating many details in the Police sector.

Policing can be a difficult sector to contact, due to details often not being readily available in the way they may be for governmental departments. The Police section of our data community aims to cover every decision-maker in UK Policing, including Police & Crime Commissioners’ offices, local constabularies and national bodies. In Ingenium over the last week, we’ve updated 231 details for contacts across the Policing sector. Updates include, among others:

> Removing 34 outdated or no longer relevant contacts
> Editing 27 contacts’ job functions
> Re-confirming 49 contacts are still accurate

What’s more, we’ve added 101 entirely new contacts, including such senior decision-makers as
> The Director of Legal Services, Head of Human Resources and Head of Serious & Organised Crime for the police force for one of the UK’s largest metropolitan areas
> The HR Director and Head of Digital Strategy for the UK’s biggest police force
> The Director of IT and Head of Change for the police authority responsible for overseeing one of the UK’s four nations.

To learn more about how Ingenium can help you contact decision makers in UK Policing, email info@my-ingenium.co.uk or call us on 0845 094 8567.