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Updates: Universities

The last week has seen over 2,100 edits made to our Ingenium data community, in areas ranging from the NHS to Local Government and Charities. In this update, we’ll be looking at some of our recent changes to our Universities data.

The Universities sector is a huge area of opportunity for businesses, with each of the UK’s 130 universities having many business needs extending well beyond simply educating students, involving around 420,00 staff.

Our updates to this sector on Ingenium in the last week include:
> 32 new contacts, including Head of Admissions for one of London’s top-ranking universities, the Director of Procurement at a major university in the North of England, and the Director of Finance for one of the UK’s most prestigious universities
> 85 outdated contacts being removed from our data
> 37 email contacts being updated and edited
> 34 changes to job titles and job functions, ensuring our clients are able to contact the most appropriate person at the right institution

To learn more about how Ingenium can help you contact key decision-makers across the University and Higher Education sector, get in touch on 0845 557 1324 or email info@my-ingenium.co.uk.

The gift of tongues with Ingenium

A major international language services company is working with Ingenium to promote a range of services across several different brands.

Our client, who has worked with Ingenium on numerous previous occasions, works to provide translation services for hundreds of businesses across the world. Helping other businesses expand into new markets, our client works in literally hundreds of languages, providing services ranging from translation of specialised field-specific documents, such as legal or medical translation, to transcription and even some web design services.

Drawing on Ingenium’s extensive coverage of Public Sector decision-makers, we worked with our client to send several detailed downloadable whitepapers to people from across the NHS, Government and Housing Associations, in job roles including Education, Human Resources, Legal services and Training. However, this was only one strand of the promotion. Drawing on our suite of respected neutral news brands, we will continue to work with our client to promote further downloadable assets through three more, sector-specific branded communications. The specificity of our brands means that they are trusted names, ensuring higher click-through rates and more downloads – hence more leads – for our client.

In addition, we’re working with our client to draw on our sister community Opus, covering UK Enterprise, to deliver more leads from a completely different market segment.

As the campaign continues we look forward to delivering another successful outcome for our client.

To find out more about how Ingenium can help put you in touch with decision-makers from across the public sector through a number of bespoke digital solutions, call us on 0845 557 1324.

Updates: January

This month has seen just short of 8,500 edits made to our Ingenium data community, in areas of the Public Sector ranging from Secondary Schools to the NHS to non-profit ‘Civil Societies’ organisations. The changes include:

> five brand-new organisations added
> over 3,200 new contacts added
> over 1,300 outdated contacts deleted
> 347 updated email addresses
> over 1,00 changes to contacts’ job titles or job functions

To look at this data another way, our updates include changes to the following sectors:
> Local and Central Government: over 3,400 changes
> The NHS: 665 changes
> Education, including Primary and Secondary Schools and Universities: over 2,300 changes

We’ve also updated areas including Policing, Fire & Rescue, Charities and Civil Society and Housing Associations.

To find out how Ingenium can help you contact decision-makers from throughout the Public Sector, get in touch on info@my-ingenium.co.uk or 0845 557 1324.

Updates: Schools

This week, there have been just short of 2,500 edits made to our Ingenium data community. There have been major changes to areas of our database including Local and Central Government, Universities, Charities and the NHS. One key area of focus has been schools, including secondary schools, primary schools and independent schools, which may or may not fit into either of the previous categories.

Changes made to our data include:

> 39 brand-new organisations being added
> 39 new headteachers or principals added to our data
> 11 new Deputy Headteachers or Assistant Headteachers added
> 38 addresses being updated or added
> 364 organisation details being updated or added – ranging from the age range attending the school to the Local Authority overseeing the school

To learn more about how Ingenium can help you contact decision makers in UK Schools and throughout the Education sector, email info@my-ingenium.co.uk or call us on 0845 094 8567.

Updates: Secondary Schools

The last week saw over 2,000 edits made to our Ingenium data, in areas including Emergency Services, Universities, Central and Local Government, and the NHS and Clinical Commissioning Groups. Our major area of research this week however has been Secondary Schools, with over 550 edits to our data made. Schools can be a difficult area to contact as only certain information is easily publicly available. However, recent updates to our Secondary Schools data include:

> 60 outdated contacts removed from the database
> 190 new contacts added, the majority of which are senior contacts such as headteachers and deputy headteachers
> 40 updates to contact names
> 27 changes to data on the size of schools
> 17 updates to contacts’ email addresses

To find out more about how Ingenium can help you contact key decision makers in Education, including all UK Secondary Schools, get in touch by emailing info@my-ingenium.co.uk.

Key Ingenium Partner Launches New Research Survey

One of Ingenium’s key commercial partners have launched a new research survey into content management strategies. Our client, who has worked with Ingenium on numerous occasions, is the UK & Ireland division of one of the world’s biggest producers of electronics and specialist technical equipment. Their repeated work with Ingenium has yielded consistently useful results.

Our partner’s latest research survey, investigating the latest thinking on content management and paperless data storage, was sent to key Digital, IT Management, Cyber Security, Finance and Procurement contacts throughout the UK Public Sector. The survey recently closed, with close to 200 responses representing the breadth of opinion across areas such as the NHS, Local Government, NDPBs and the Education sector from Primary Schools through to Universities. Such a range of responses will allow our client to gain a deep understanding of the latest working practices and opinions across the Public Sector.

Based on the survey responses, we will work in tandem with our client to build a survey report highlighting the key findings. As well as being a useful piece of collateral in itself for our client, the survey has acted as a lead generation exercise, while also allowing our client to position themselves as a thought leader in the area.

Ingenium boosts universities’ September

University lecture hall

Following our long history of working with universities, this week has seen campaigns continue with two leading UK universities to promote specialised courses aimed at particular audiences. Both universities have worked with Ingenium on previous occasions, and continue to collaborate with us to promote executive learning qualifications and degree apprenticeships, respectively. Working with the UK’s largest Public Sector contact community allows these universities – just like the many others we’ve worked with – to reach out to the right audience. Our reliable data means that these universities can know that they’re targeting the audience who will be most likely to engage with their courses. Not only does Ingenium contain information on job titles and job functions for all contacts, we also hold information on qualifications for many contacts too, meaning we won’t be writing to people who already hold the qualification the university seeks to promote.