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The gift of tongues with Ingenium

A major international language services company is working with Ingenium to promote a range of services across several different brands.

Our client, who has worked with Ingenium on numerous previous occasions, works to provide translation services for hundreds of businesses across the world. Helping other businesses expand into new markets, our client works in literally hundreds of languages, providing services ranging from translation of specialised field-specific documents, such as legal or medical translation, to transcription and even some web design services.

Drawing on Ingenium’s extensive coverage of Public Sector decision-makers, we worked with our client to send several detailed downloadable whitepapers to people from across the NHS, Government and Housing Associations, in job roles including Education, Human Resources, Legal services and Training. However, this was only one strand of the promotion. Drawing on our suite of respected neutral news brands, we will continue to work with our client to promote further downloadable assets through three more, sector-specific branded communications. The specificity of our brands means that they are trusted names, ensuring higher click-through rates and more downloads – hence more leads – for our client.

In addition, we’re working with our client to draw on our sister community Opus, covering UK Enterprise, to deliver more leads from a completely different market segment.

As the campaign continues we look forward to delivering another successful outcome for our client.

To find out more about how Ingenium can help put you in touch with decision-makers from across the public sector through a number of bespoke digital solutions, call us on 0845 557 1324.

Updates: Healthcare

The last week has seen over 3,700 edits to the Ingenium data community. A major area of focus this week has been data on the NHS and the wider healthcare sector.

The NHS has been an increasingly difficult sector to contact over the last year or so, due to factors ranging from increased cyber-security fears in the wake of the WannaCry attack, to changes to NHS contact information. However, Ingenium remains the most comprehensive source of NHS and healthcare contact data, including every NHS organisation in the UK. Our aim is to include full contact details for every decision-maker in the NHS – something our continual data updates help with.

Our updates this week include:
> 311 new contacts added to our community, including people in roles such as Head of Procurement, Chief Operating Officer, Head of Medicine Management and Director of Compliance & Governance
> 111 outdated contacts removed
> 76 changes to job function, meaning contacts can be targeted based on role rather than job titles, which can vary across organisations

To learn more about Ingenium can help you get in touch with the NHS and healthcare sector through a range of managed marketing solutions, get in touch on 0845 557 1324.

Telecoms giant promotes digital transformation across the Public Sector

One of the UK’s biggest and most recognisable telecoms firms has worked with Ingenium again to promote digital transformation work across several different key areas of the Public Sector.

Having worked with Ingenium numerous times before, our client is currently collaborating with us to undertake a number of different targeted campaigns to areas including Local Government, Healthcare & the NHS and Central Government to promote reshaping digital work and pushing intelligent connectivity.

Working with Ingenium means that our client is able to use our highly segmented data to contact key stakeholders in each sector – but also utilise this segmentation to send different messages to different audiences, meaning prospects are far more likely to engage. By addressing people in a way most suited to their job role, and giving them content specific to their interests and working practices, our client is much more likely to see high levels of engagement. The fact that our client trusts us to carry out three simultaneous, different campaigns is testament to Ingenium’s reliability and the results we deliver as standard.

We’ve been able to help our client not only with contact data and a series of bespoke managed email campaigns, but also with hosting multiple videos on dedicated, purpose-built landing pages designed by us. This offers engaged prospects a number of different assets to view.

We look forward to continuing to strengthen our relationship with this client as the campaigns continue.

Updates: Healthcare & NHS

Over the last month, there have been 1,230 edits made to Ingenium’s data on Healthcare and the NHS. This includes

> 291 new contacts added
> 112 contact records deleted
> 383 changes to contact information, job titles and job function tags

(Other edits include actions such as confirming a contact is still valid.)

Among the healthcare organisations where are number of contacts details have been recently edited in Ingenium are:
> Great Western Hospitals NHS Foundation Trust
> Wirral Community NHS Foundation Trust
> Plymouth Hospitals NHS Trust
> NHS Highland
> East of England Ambulance Service NHS Trust
> Bolton NHS Foundation Trust