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Updates: January

This month has seen just short of 8,500 edits made to our Ingenium data community, in areas of the Public Sector ranging from Secondary Schools to the NHS to non-profit ‘Civil Societies’ organisations. The changes include:

> five brand-new organisations added
> over 3,200 new contacts added
> over 1,300 outdated contacts deleted
> 347 updated email addresses
> over 1,00 changes to contacts’ job titles or job functions

To look at this data another way, our updates include changes to the following sectors:
> Local and Central Government: over 3,400 changes
> The NHS: 665 changes
> Education, including Primary and Secondary Schools and Universities: over 2,300 changes

We’ve also updated areas including Policing, Fire & Rescue, Charities and Civil Society and Housing Associations.

To find out how Ingenium can help you contact decision-makers from throughout the Public Sector, get in touch on info@my-ingenium.co.uk or 0845 557 1324.

Promoting more effective business software

Ingenium has recently allowed a business software company to spread the word about how they helped a major non-profit organisation work more effectively.

Our client offers many different business software tools, from solutions to help resolve customer inquiries to ways to manage sales leads and associated data. They have offices across the English-speaking world.

Our client was seeking to promote a case study detailing how they had helped a large umbrella organisation streamline its customer support. Working with Ingenium allowed them to contact decision makers, particularly in IT-related roles, across Local and Central Government and the wider not-for-profit sector. Ingenium’s data, tagged to job function, meant that our client was able to contact people working in various IT and Digital roles, targeting them on the basis of their individual area of expertise rather than their job title.

Leveraging the power of two of our respected neutral news brands meant that we could ensure a wider readership for our client’s content. As the campaign continues, more and more people interacting with our client’s collateral is turn giving them more potential leads.

Helping a Major Microsoft Partner in Public and in Private

A major Microsoft partner organisation has just launched another campaign in collaboration with Ingenium and our sister community, Opus.

Our client is one of the biggest Microsoft partners, working in over 20 countries and having won multiple awards throughout the world for their work. They help customers with adoption processes, data protection and operational governance.

Having worked with us six times recently, our client is now collaborating with us again to promote an upcoming free event in London aimed at both IT experts and business leaders, helping them to maximise the potential of new Microsoft tools. This event is being promoted through both Ingenium, the UK’s most comprehensive Public Sector contact database, and Opus, the premier contact community of UK business leaders. This means that our campaign is being sent to decision-makers including IT technical leads, chief executives, legal professionals and marcomms managers from the Private Sector, and in Local and Central Government and the NHS. This ‘two-pronged’ approach means that our client can contact key stakeholders in both sectors, with a message best suited to be of interest to them.

Several of our previous campaigns with this client have resulted in a number of highly positive direct replies, as well as sign-ups for the event. We look forward to replicating this success as the event promotion continues, and as we work with this client again on another upcoming promotion.

Telecoms giant promotes digital transformation across the Public Sector

One of the UK’s biggest and most recognisable telecoms firms has worked with Ingenium again to promote digital transformation work across several different key areas of the Public Sector.

Having worked with Ingenium numerous times before, our client is currently collaborating with us to undertake a number of different targeted campaigns to areas including Local Government, Healthcare & the NHS and Central Government to promote reshaping digital work and pushing intelligent connectivity.

Working with Ingenium means that our client is able to use our highly segmented data to contact key stakeholders in each sector – but also utilise this segmentation to send different messages to different audiences, meaning prospects are far more likely to engage. By addressing people in a way most suited to their job role, and giving them content specific to their interests and working practices, our client is much more likely to see high levels of engagement. The fact that our client trusts us to carry out three simultaneous, different campaigns is testament to Ingenium’s reliability and the results we deliver as standard.

We’ve been able to help our client not only with contact data and a series of bespoke managed email campaigns, but also with hosting multiple videos on dedicated, purpose-built landing pages designed by us. This offers engaged prospects a number of different assets to view.

We look forward to continuing to strengthen our relationship with this client as the campaigns continue.

Key Ingenium Partner Launches New Research Survey

One of Ingenium’s key commercial partners have launched a new research survey into content management strategies. Our client, who has worked with Ingenium on numerous occasions, is the UK & Ireland division of one of the world’s biggest producers of electronics and specialist technical equipment. Their repeated work with Ingenium has yielded consistently useful results.

Our partner’s latest research survey, investigating the latest thinking on content management and paperless data storage, was sent to key Digital, IT Management, Cyber Security, Finance and Procurement contacts throughout the UK Public Sector. The survey recently closed, with close to 200 responses representing the breadth of opinion across areas such as the NHS, Local Government, NDPBs and the Education sector from Primary Schools through to Universities. Such a range of responses will allow our client to gain a deep understanding of the latest working practices and opinions across the Public Sector.

Based on the survey responses, we will work in tandem with our client to build a survey report highlighting the key findings. As well as being a useful piece of collateral in itself for our client, the survey has acted as a lead generation exercise, while also allowing our client to position themselves as a thought leader in the area.

An easier office life with Ingenium & partner

Ingenium is currently working with the makers of an office management system to promote their services. Using Ingenium’s extensive contacts across specialist roles in Local and Central Government organisations, our client was able to invite prospects to learn more about their office contact management solution through downloading a whitepaper to learn more about how the system has already helped a local council.

Thanks to Ingenium our client has already seen a number of leads generated, and more continue to come in as more prospects are keen to learn about streamlining their office communications.

To find out more about Ingenium can help promote your content and generate leads and enquiries, get in touch on 0845 094 8567.

Updates: Local Government

In just the last week, we’ve made over 16,90 edits to our Ingenium database, covering the gamut of the UK Public Sector. One particular area of focus has been Local Government. In the Local Government sector over the last week, we’ve

> removed 38 out-of-date contacts
> added 70 new decision-maker contacts, including such roles as Head of Commercial IT, Head of Finance, Director of Commercial Strategy and Head of Development & Planning
> updated job titles and job functions for 49 contacts

Local Government can be a notoriously difficult area to work with. It can be hard to find the right person to contact, given how complex organisational structures can be and how high a turnover there can be in people’s job titles and roles. That’s why it’s so important to ensure your data is up-to-date. To learn how Ingenium can help put your message in front of the right people in Local Government, get in touch by emailing info@my-ingenium.co.uk, or give us a call on 0845 094 8567.