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The gift of tongues with Ingenium

A major international language services company is working with Ingenium to promote a range of services across several different brands.

Our client, who has worked with Ingenium on numerous previous occasions, works to provide translation services for hundreds of businesses across the world. Helping other businesses expand into new markets, our client works in literally hundreds of languages, providing services ranging from translation of specialised field-specific documents, such as legal or medical translation, to transcription and even some web design services.

Drawing on Ingenium’s extensive coverage of Public Sector decision-makers, we worked with our client to send several detailed downloadable whitepapers to people from across the NHS, Government and Housing Associations, in job roles including Education, Human Resources, Legal services and Training. However, this was only one strand of the promotion. Drawing on our suite of respected neutral news brands, we will continue to work with our client to promote further downloadable assets through three more, sector-specific branded communications. The specificity of our brands means that they are trusted names, ensuring higher click-through rates and more downloads – hence more leads – for our client.

In addition, we’re working with our client to draw on our sister community Opus, covering UK Enterprise, to deliver more leads from a completely different market segment.

As the campaign continues we look forward to delivering another successful outcome for our client.

To find out more about how Ingenium can help put you in touch with decision-makers from across the public sector through a number of bespoke digital solutions, call us on 0845 557 1324.

Helping a Major Microsoft Partner in Public and in Private

A major Microsoft partner organisation has just launched another campaign in collaboration with Ingenium and our sister community, Opus.

Our client is one of the biggest Microsoft partners, working in over 20 countries and having won multiple awards throughout the world for their work. They help customers with adoption processes, data protection and operational governance.

Having worked with us six times recently, our client is now collaborating with us again to promote an upcoming free event in London aimed at both IT experts and business leaders, helping them to maximise the potential of new Microsoft tools. This event is being promoted through both Ingenium, the UK’s most comprehensive Public Sector contact database, and Opus, the premier contact community of UK business leaders. This means that our campaign is being sent to decision-makers including IT technical leads, chief executives, legal professionals and marcomms managers from the Private Sector, and in Local and Central Government and the NHS. This ‘two-pronged’ approach means that our client can contact key stakeholders in both sectors, with a message best suited to be of interest to them.

Several of our previous campaigns with this client have resulted in a number of highly positive direct replies, as well as sign-ups for the event. We look forward to replicating this success as the event promotion continues, and as we work with this client again on another upcoming promotion.

Cloud computing knowledge shared with Ingenium

Five years have passed since the UK government made it obligatory for Central Government departments to prioritise cloud-based solutions in their computing. However, newly-discovered statistics show that while awareness of this requirement is high, the actual uptake of cloud technology across Government and other Public Sector organisations has been surprisingly low.

Ingenium recently partnered with a leading software company specialising in network management tools and other solutions to promote these findings and more in a new thought-leadership piece. Having worked with Ingenium on a number of previous occasions, our partner has already seen a high level of interest in their whitepaper, shared through one of our respected Public Sector news brands. Promoted to Government and NHS decision-makers, Ingenium and our bespoke email client allowed us to target the specific job functions most likely to be interested in our partner’s findings.

The piece continues to be downloaded and read, allowing our partner to generate more leads and have more and better conversations about their own range of specialised IT solutions.

Awards & opportunities of the week

Here are the five biggest Public Sector awards made and opportunities available for last week, 17th to 23rd September.

Awards

The biggest award by far is made by the DWP to a group of Construction organisations including FES Support Services, Interserve, Harry Fairclough, ISG Fit Out, John Graham, Kier, Midas , Mitie, Morris & Spottiswood, Overbury, Resolution Interiors, Seddon, Shaylor, Speller Metcalfe, Styles & Wood, Wates Ltd, and Willmott Dixon.

DHL’s award, acting on behalf of the NHS Business Services Authority, went to various firms including BNP Paribas, Philips Electronics, Richard C Bircher , CHG-Meridian, Société Generale, Shawbrook Bank, Siemens Financial Services, Solutions Asset Finance, De Lage Landen, GE Capital Equipment Finance, Lloyds Bank, Triple Point and TP Leasing.

Finally, Hampshire County Council’s award went to a collection of care providers including Apex Prime Care, Alexander’s Care & Support, All Care, Homecare and Enthuse Care.

Opportunities

To find out more about the opportunities available for suppliers to the Public Sector, visit BiP Solutions to learn about the range of tools available to help you win more business.

Updates: Local Government

In just the last week, we’ve made over 16,90 edits to our Ingenium database, covering the gamut of the UK Public Sector. One particular area of focus has been Local Government. In the Local Government sector over the last week, we’ve

> removed 38 out-of-date contacts
> added 70 new decision-maker contacts, including such roles as Head of Commercial IT, Head of Finance, Director of Commercial Strategy and Head of Development & Planning
> updated job titles and job functions for 49 contacts

Local Government can be a notoriously difficult area to work with. It can be hard to find the right person to contact, given how complex organisational structures can be and how high a turnover there can be in people’s job titles and roles. That’s why it’s so important to ensure your data is up-to-date. To learn how Ingenium can help put your message in front of the right people in Local Government, get in touch by emailing info@my-ingenium.co.uk, or give us a call on 0845 094 8567.